“A Signature of Excellence and Creativity”
GALIF is a leading Destination Management Company, based in Istanbul providing service all around Turkey.
GALIF needed the creation of a corporate identity to raise the brand’s prestige perception. They also wanted to introduce their high-standard services to the online world.
We started the logo design process with brainstorming and analyzing client’s services. The final GALIF logo is a combination of pictorial mark and custom lettering for the brand name. We sketched many different shapes in order to find the right shape. “Destination” mark was chosen to be used in the brand name. The design of the lettering part was designed to keep visual harmony and consistency with the logo mark. Then we designed a set of basic branded items including business cards and envelopes which would support the visual identity concept.
The modern website was architected and constructed using responsive web design best practices in order to ensure optimized viewing for users through the device of their choosing – desktop, tablet or smart phone. Designed website and prepared printed materials were adapted to create a conceptual integrity.
Few months after the project is done, GALIF reported that their customers love the brand that is very different and unique.