“Wherever there’s a baby”
Bonpoppy is an online eCommerce retailer in Azerbaijan. Bonpoppy, which is an Azerbaijan distributor of the Italian brand Chicco, product categories include all the needs of the mothers and the babies from the first days of the young ones to the next 8 years.
The company needed a brand name, a well-designed logo to build the brand. They wanted to start an eCommerce business in Azerbaijan. They also needed an agency that would create a digital marketing strategy to reach potential customers when the website is launched.
For the e-Commerce site to be opened; catchy, easy to remember, cheerful and representing success, “Bonpoppy” was chosen as the brand name. The final Bonpoppy logo is a combination of pictorial mark and custom lettering for the brand name. “Balloon” shapes, which is inspired by the helium balloons used by the company in the store decoration, were chosen to be used as a logomark.
We designed a clean and modern website from the ground up for building supreme online store that was focused on user experience. With the clean layout and easy navigation, the visitors would find the products they are looking for quickly and easily.
With the integration of the Micro accounting program and e-Commerce site; sales, stock and current accounts are being automatically transferred to the accounting program.
In order to increase brand awareness and attract quality traffic to the website, we created an integrated digital marketing strategy by using Social Media Advertisement, Email Marketing and Social Media Management with different digital marketing tactics.
The company launched the e-Commerce site in 2021. Bonpoppy has become an online shopping site that stands out in the mother and baby sector of Azerbaijan in a short time and is trusted by customers.
We’re still working with Bonpoppy to set up clear reporting to track the results of marketing efforts and provide insights on what is driving ROI and where to focus attention.
